Dental PPC Services
Looking for a website refresh? Have you opened a new dental practice and need a quality website to go along with it?
Welcome to Canadian Dental SEO where we specialize in a wide array of digital marketing tactics for dentists with an emphasis on SEO. Located in Toronto, Ontario, we’ve worked on many dental websites across Canada to improve their online presence. We have an in-house team of highly-skilled web design experts who can create a new dental website design completely from scratch for every client. We know what it takes to make your dental practice stand out from the rest, therefore, we go above and beyond to ensure you’re 100% satisfied with our marketing and website design services. When a new and improved website design is combined with effective SEO tactics, there’s no stopping them.
So, are you looking to improve your online presence and don’t know where to start? Here’s why you should consider investing in a new, made-from-scratch web design for dentists.
What Are PPC Campaigns?
Pay-per-click (PPC) advertising, also referred to as paid search or Google Ads, means that every time a user clicks on your ad that appears on a search engine like Google, you’re paying for it. It’s a great way to increase organic traffic to your website or landing page as potential new patients search for specific keywords on Google and the search results showcase your website in the top positions. This means you can also appear higher than your competitors.
With Google Ads, you’re put into a “bid” when it comes to competitive keywords in your industry. Ultimately, what’s going to put you in a higher position than your competitors is your budget. This can play a major role in the increase of new patients you welcome to your dental practice, but only if you’re using the right keywords. This is why it’s important to utilize the help of a professional digital marketing company. We have years of experience assisting dental practices all over Canada to increase their brand awareness and the quality leads landing on their website thanks to our team of creative advertising experts who know what it takes to make every dental practice stand apart from each other. Are you ready to see how we can bring you the results you desire with PPC Google Ads?
How Landing Pages Work
A dental PPC campaign won’t be as effective without a killer landing page. Luckily for you, we have an in-house team of web developers and designers who create visually appealing landing pages for our dental clients, as well as a copywriter who writes compelling copy to fill the page with clear, concise, professional and informational content for your patients.
A landing page is a standalone page that will be specifically created around your PPC advertising campaign, therefore, it’s completely tailored per client. No templates used here! When a potential new patient lands on the page, they’ll essentially be guided to fill out a contact form to book an appointment with you or fill out a “new patient form”. We often get asked, “is a landing page the same as a homepage?” and no, it isn’t the same. A landing page, while informational, won’t have as much content on it as it’s considered “action-oriented”, whereas a homepage will provide much more content outlining what the user can expect to find on the rest of your website, who you are, what dental services you offer, etc.
Why You Should Start Advertising On Google
We’re passionate digital marketing professionals who are firm believers that advertising on social media and Google is the key to newfound success for any business. Dental PPC is no exception. Here’s why you need to start advertising on Google today:
- SEO certainly helps your website rank higher in search results, but it takes time. Dental PPC ads provide instant top-ranking results and it’s a fast way to get noticed and gain the trust of those in your community you’re hoping to target.
- Google is the King of the internet, therefore, you pretty much have the ability to reach as wide of an audience as you want.
- PPC is one of the most cost-effective advertising solutions as you’re only paying every time someone clicks on the ad. You also have complete flexibility over wanting to increase or decrease your ad budget whenever you want. Ultimately, PPC can be extremely effective with any budget.
- You can easily keep track of your PPC success with Google Analytics to see what’s working and where there’s room for improvement. This is referred to as A/B testing.
- With dental PPC, it’s easy to target a specific audience either by their demographic or with a popular keyword. When you target by demographic, you also have the flexibility to target based on age, gender, interests, and more.
Full-Service Dental Marketing Company
Whether you own a new or experienced dental practice in Canada, we offer a wide array of marketing services dedicated to helping your practice expand and gain the recognition it deserves. We’ve worked with many dental clients in search of high-quality web design services, dental PPC advertising, effective SEO, and social media marketing services. We know how difficult it can be to make your dental office stand out from the rest, but that’s why Canadian Dental SEO was founded. We’re a group of marketing professionals who knew we could make a difference in the digital marketing world for dental clients who didn’t know where to turn. We firmly believe that every dentist’s office and dental services are unique and we want to showcase that to your new or recurring patients.
Contact Us Today
Your search for a reliable dental marketing company is over. While we specialize in PPC, SEO, and many other services, we also specialize in treating our clients with the respect they deserve. We’re business owners ourselves. We know how much hard work and dedication you’re putting into your practice and we respect that. That’s why we want to help any way we can. When you contact us today, you can receive a free quote outlining exactly what you’ll owe us for the inquired service. We don’t necessarily over-charge our clients or surprise them with hidden costs. We’re honest, reliable, and treat every client the way we’d want to be treated. And, as we’ve said before, PPC can be extremely beneficial for any type of budgets, so let’s work together to create the best campaign your business will ever see no matter how small or large your budget is.